SHERRY WASHINGTON

Artists Representative

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ARTISTS ON THE CUTTING EDGE:

Hello Sherry Washington can you tell AOTCE how you got into the arts?

 

SHERRY WASHINGTON:

I have always had a passion for the arts: music, performing, literary, visual and decorative (furniture). As a child I listened to James Brown, the Motown sound, Leontyne Price, Charlie Parker, Wes Montgomery, John Coltrane, Ella Fitzgerald, Duke Ellington, and most of the Jazz Greats.  Art and Culture was rooted in my home by my mother and father as they instilled a rich love of the joy of culture in me and my siblings lives.   My love for the visual arts really was stimulated further after meeting in for 3 days 1987 with Jacob Lawrence and Gwendolyn Knight in New York. Jacob had a retrospective at the Brooklyn Museum and I was so awed by his brilliant works and inspired by his mind that I decided I wanted to become an art dealer.  Jacob advised me to seek out younger artists and I did.  So I met with two artists in New York: the late Nadine Delawrence and Michael Kelly Williams and they gave me a list of artists to interview and visit their studios. 

 

 

 

 

 

 

 

 

AOTCE:

How long have you been in the arts?

SHERRY WASHINGTON:

I opened my Gallery in my apartment in 1988 and then moved in 1989 to a free standing facility at 1274 Library Street in downtown Detroit in 1989 with my first show being the masterworks of both Richard Mayhew and Shirley Woodson.

 

AOTCE:

Did you always expect to represent artists?

SHERRY WASHINGTON:

Yes, I always knew I would represent artists.  I was Modern Dancer at Detroit Northern High School and my dance teacher: Jacqueline Hillsman instilled a rich love of culture in me. We had fabulous concerts and we had to stage the entire event, from that experience I envisioned repping my fellow dancers and any cultural activity.  In fact, in 1986 Ms. Hillsman asked me to promote and market her "Around the World with Geri Allen" at the Paradise Hall, now the Detroit Orchestra Hall.

 

AOTCE:

Have you always been an online representative?

SHERRY WASHINGTON:

While I previously had an eBay store and I am currently use the sherryarts.com website to promote my business.

Letter to Sherry Washington from artist Jacob Lawrence

AOTCE:

Why did you move online?

 

SHERRY WASHINGTON:

Sherry Washington Gallery has morphed into Sherry Arts LLC an online space.  In my  private art gallery, in my downtown space, I would show art works to collectors by appointment only.  I downsized my space because I believe brick and mortar facilities are becoming some what obsolete in that many people are using the Internet and social networking to view art work en masse and it has proven to be more successful for my company to embrace this marketing concept.  

 

AOTCE:

Do you miss the interaction with collectors and artists and/or how do you now reach them?

 

SHERRY WASHINGTON:

I am always interacting with collectors and artists by visiting museums, galleries and artists' studios in Michigan, New York, Connecticut, Illinois, California, New Jersey and whenever I travel.  My marketing strategy is to reach collectors and artists is by contacting them via email, direct marketing and social marketing.  My collectors' word of mouth referrals is extremely helpful. I also, attend many social and cultural events and I'm constantly meeting new potential collectors.  In addition, when people view my website I'm often contacted.

 

 

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